4.02.2010

Beer-Buying Holidays Part II

The actual rankings of the Beer-Buying Holidays (# of cases purchased):

11- St. Patrick's Day (48.7 million)

10- Super Bowl (49.2 million)

9- Easter (50.7 million)

8- Halloween (50.9 million)

7- Christmas (52.8 million)

6- Thanksgiving (52.8 million)

5- Cinco de Mayo (54 million)

4- Father's Day (57.7 million)

3- Labor Day (60.2 million)

2- Memorial Day (61 million)

1- Fourth of July (63.5 million)

Are you surprised that the Super Bowl and St. Patrick's Day didn't crack the top 5, I was.

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2 comments:

  1. MadelynnnnApril 2, 2010 at 8:51 AM

    Wow, not what I expected! Fathers day in the top 5?? People drink on Easter? lol I am also surprised by the superbowl and st patricks day ranks, maybe because people go to bars instead of stayng in?

    ReplyDelete
  2. KarenApril 4, 2010 at 10:34 AM

    Very surprising. The only explation can be that the top ones are when beer is bought and enjoyed at home vs. in a bar. It sure doesn't indicate which holidays involve more drunk people!

    ReplyDelete