Obama:

McCain:
One of the starkest differences between the two speeches is highlighted by Obama's word cloud. Obama decided to use McCain's name 21 times in his speech, a style not employed by McCain who mentioned Obama only 6 times. McCain instead referred most often to "his opponent" and "the democrats". Both speeches set viewing records for political conventions. McCain's speech was seen by 38.9 million households and Obama's was seen by 38.4 million. It truly will be an amazing 2 months on the campaign trail leading up to this historic election.
Makes sense to use the opponents name as infrequently as possible. Why give the other guy free air time.
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