Domino's is out nearly 11,000 free pizzas due to web promotion that was never approved by company executives.
Domino's had prepared an Internet coupon for a "bailout" ad campaign.
The promotion was considered in December but never activated.
On Tuesday, someone discovered the code word "bailout" was good for a free medium pizza. They ordered one for themselves and and posted the information online.
Word spread like wildfire displaying the sheer power of the internet.
It took a couple of hours for the company to realize what had happened but before they knew it they had served up 11,000 free pizzas.
4.02.2009
Pizza Mistake
Posted by MC at 6:55 AM
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