6.30.2009

Happy 35th!

It's the birthday for an icon of retailing.

The Barcode.

The design was straightforward — 59 black and white bars. And the inventors’ objectives were simple enough, too — to speed up the grocery checkout line and give supermarkets a new tool to track their stock.

But the bar code has become much more than that since it was first used to read the price on a 10-pack of Juicy Fruit gum (67 cents) on the morning of June 26, 1974.

Today, bar codes are scanned more than 10 billion times a day around the world.

http://www.cnbc.com/id/31566093/

1 comments:

Karen said...

The article says the bar code “has almost acquired a certain antique appeal as an early expression of the sorting and categorizing impulse in computer-driven marketing and sales,” It said, “in some ways a charmingly archaic icon.”

Guess that makes 35 the new 10!