Printing the New York Times costs twice as much as sending every subscriber a free Kindle, the e-book reader from Amazon that provides digital subscriptions to books, magazines, and online content.
Don't believe me, check this out:
According to the Times's most recent financial statements, the company spends about $644 million per year on raw materials and wages/benefits related to delivery costs.
The Kindle retails for $359. In a recent letter, Times spokesperson Catherine Mathis wrote: "We have 830,000 loyal readers who have subscribed to The New York Times for more than two years."
Multiply those numbers together and you get $297 million -- a little less than half as much as $644 million.
From: http://www.businessinsider.com/2009/1/printing-the-nyt-costs-twice-as-much-as-sending-every-subscriber-a-free-kindle
7.22.2009
NY Times
Posted by MC at 8:00 AM
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment