8.14.2009

All You Can Fly??

JetBlue Airways will offer an "all-you-can-jet" pass for $599 in which passengers can book an unlimited amount of flights within a one-month span.

Pass holders can fly to any of JetBlue's 56 destinations between Sept. 8 and Oct. 8, with no seat limitations or blackout dates.

Airline equities analyst Bob McAdoo, of Avondale Partners, said he "has never seen a promotion like this before."

Still, with JetBlue flights already slashed as low as $100, customers might have to fly 6 or 7 times in a month before they break even.

"This is a way to get people to pay attention, with publicity that doesn't cost the company much," McAdoo said. "They're doing this at a time when there are probably a lot of seats available anyway."

From: http://money.cnn.com/2009/08/12/news/companies/jetblue_unlimited_flight_pass/index.htm?postversion=2009081217

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