Google's Expensive Lucky Button

Would you believe that the "I'm feeling lucky" button costs Google $110 million per year...

Google cofounder Sergey Brin told public radio's Marketplace that around one percent of all Google searches go through the "I'm Feeling Lucky" button.

Because the button takes users directly to the top search result, Google doesn't get to show search ads on one percent of all its searches.

That costs the company around $110 million in annual revenue. Quite the expensive button.

From: http://gawker.com/tech/google/im-feeling-lucky-button-costs-google-110-million-per-year-324927.php